For the ‘22 holiday season, we set out to build a digital world of wonder with the a goal: unveil Holt Renfrew’s luxury winter gift guide.

Using their iconic pink ribbon as the narrative driver, customers could explore a variety of themed gifting environments to discover what Holt Renfrew had in store for them.

Holiday '22, Holt Renfrew invited guests to “unwrap the wonder”.

The campaign unfolded through a series of narrative driven, fantastic and whimsical chapters — disrupting the traditional holiday aesthetic.

We aimed to capture fantasy and whimsy, by translating the campaign into an online, interactive experience with engaging, surreal environments.

We took every opportunity to pack the experience with moments of product discovery and wonder.

Something only Holt Renfrew can deliver.