Break out of the box at VidCon with Spin Master for the launch of this 2023's hottest toy!

We introduced this revolutionary new digital pet by creating a larger than life version, complete with a giant, immersive & arcade style piñata game.

Launching a new toy is a special experience and with it comes expectation of hands on spectacle.

With VidCon 2023 selected as the venue, we thought about how we could best debut the toy.

Bitzee is the first holographic pet that you can touch, packed full of mini-games and loveable creatures, so it was only fitting to create a giant version of this toy — with a special immersive arcade experience.

The structure was created with constant traffic flow in mind.

The exterior was a scaled up version of the physical Bitzee toy.

The interior had visitors stepping into the retail box with a piñata stick modelled after the 8bit version within the toy itself. We included lights, rumble/vibration, sound and fog to create deeper immersion.

Careful consideration was put into different points of view to generate organic social shares.

Three Days.

2000 Prizes.

10000 Players.

Millions of social impressions.