Synopsis
Answer the call with the Canadian Armed Forces’ groundbreaking new digital recruitment platform.
We brought the CAF's most in-demand careers to life by creating an immersive, web-based augmented reality experience, putting Canadians on the front lines directly from their mobile device.
Largest mixed reality campaign in the history of the Canadian Government
Fully web browser based
Multi-language with a AAA accessible mode
Highlights
Impetus
With recruitment down, the Canadian Armed Forces needed to do something different to increase numbers.
Together, we created a framework that brings the excitement & fulfillment of a career in the Forces to where people are; anywhere in Canada.
The result: A 9 world Augmented Reality experience with real missions and incredible mini-games, all focused on how you can make a difference in the lives of your fellow Canadians.
Immersive Arcade Game
Behind The Scenes
The structure was created with constant traffic flow in mind.
The exterior was a scaled up version of the physical Bitzee toy.
The interior had visitors stepping into the retail box with a piñata stick modelled after the 8bit version within the toy itself. We included lights, rumble/vibration, sound and fog to create deeper immersion.
Careful consideration was put into different points of view to generate organic social shares.
In Action
Exterior Structure
Interior Structure
Spectator Spectacle
The Last Word
Need help reaching people where they are?
Let's have a conversation: hello@arrayofstars.com